Our homework tonight is the reading exercise on the worksheet.
Reading
2 1 NG The article says that Skoda owners couldn't claim to be leaders of fashion (line 7), but we aren't told if any makes of car were less popular.
2 NG "...the Czech government, Skoda's owner, decided the business needed foreign investment. In 1991, it went into partnership with the German car manufacterer Volkswagen" (lines 10-13). We aren't told if the government negotiated with other companies as well.
3 Y (lines 17-18)
4 N (lines 25-26)
5 N (lines 33-35)
6 NG The writer doesn't compare the quality of the Fabia and the other two models, apart from saying it was more successful.
7 Y (lines 44-45)
EXTRA:
If you have more time, please do the second page on grammar & vocabulary.
Grammar
3 1) the Fabia 2) in the 1980s 3) at the end ofthe century 4) the Felicia 5) that the business needed foreign investment 6) the fact that the company's costs had increased 7) high 'brand awareness'
4 1) logo 2) competition 3) goods 4) launch 5) consumer 6 ) marketing 7) purchase 8) image 9) service 10) retail
Sunday, October 4, 2009
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Give the ans of rebranding skoda reading
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